Social Network Analysis (SNA) is a methodology used to analyze contacts and resources that are transferred through the connections. The main focus is on the capacity of the structure that takes place between the nodes and their relationships. This relevance is given because, finally, we all “communicate with”, “we help”, “we have fun with”, and “we love”, so that individuals are connected and their objectives or results are also related, that can help you in your well-being, your success or your happiness. In this context, the study of the processes of influence and contagion are of interest not only for researchers, but also for organizations and institutions related to business, safety, anthropology or health, among others.
“We all connect, like a net we cannot see.”
Mickenberg and Dugan,
Taxi Driver Wisdom, 1995